Transforming a Brand into a Movement

For Curvletics, a women’s activewear brand built on the message “Embrace Every Curve,” I led the digital marketing and PR strategy to grow their community and brand presence. From crafting a confident, inclusive voice to managing ambassador programs and press-ready campaigns, I developed content strategies that blended lifestyle storytelling with product promotion. I created and executed social media strategies, high-converting email and SMS campaigns, and curated ambassador collaborations that elevated engagement and strengthened brand loyalty. I also directed promotional strategies for key events like the Curvletics Experience and new product launches, ensuring every touchpoint, from reels to pop-up shops, aligned with their mission to empower women of all shapes and sizes.