Transforming a Brand into a Movement

For Curvletics, a women’s activewear brand rooted in the message “Embrace Every Curve,” I led the digital marketing and brand strategy that strengthened their community and expanded their brand presence. By crafting a confident, inclusive voice and guiding their ambassador and influencer programs, I developed campaigns that blended lifestyle storytelling with impactful product promotion.

I developed and executed comprehensive social media strategies, high-converting email and SMS campaigns, and cultivated ambassador partnerships that enhanced engagement and fostered deeper brand loyalty. I also directed promotional strategies for major launches and events — including the Curvletics Experience and new collection drops — ensuring every touchpoint, from reels to pop-up activations, aligned with their mission to empower women of all shapes and sizes.